Adelaide Engineer Launches World-First Predictive Search Technology Helping Businesses Align With Tomorrow's Customer Demand

ADELAIDE, AUSTRALIA

In a breakthrough moment for Australian technology, local software engineer Mike Potter has launched Topicer, the world's first Predictive Search Alignment Engine built to help businesses prepare for future customer demand … not yesterday's analytics.

Topicer's flagship innovation, Predictive Authority™, uses advanced AI, machine learning and pattern-recognition to identify emerging customer questions, topics and search behaviour before they become mainstream. The platform is designed to give businesses a critical competitive advantage as AI-search rapidly transforms how people find information online.

"Traditional analytics tell businesses what happened. Predictive Authority™ helps them prepare for what's coming next," says Potter.

"Small and medium businesses shouldn't have to wait for expensive enterprise tools to understand emerging customer intent. We've built a system that brings that level of intelligence within reach for every business."

Early adopters have already seen remarkable results. Businesses using Predictive Authority™ have expanded visibility across more than 150 emerging search intents in under 60 days, without increasing advertising budgets or chasing traditional "keywords".

Potter has played key roles in engineering teams delivering digital systems for major organisations including Melbourne, Sydney and Brisbane airports, Rydges Hotels, Subway, Peregrine Corporation and Silicon Valley's TalkSafe. But his newest innovation is designed for everyday Australian businesses: from local trades to professional services who want to stay ahead of rapidly shifting market demand.

Although the platform's Predictive Authority Score provides businesses with a quick initial insight, Potter says the real power emerges over time as the system learns.

"Predictive Authority™ becomes both more extensive and accurate the longer a business uses it," Potter explains. "As the system understands a business's intent, offering and market landscape, our machine learning and proprietary algorithms begin to reveal future opportunities that traditional tools simply can't detect."

Topicer's growth aligns with Adelaide's push to establish itself as a rising national technology hub, with major investments in defence, AI, and innovation initiatives. But Potter's work stands out as a home-grown breakthrough developed independently of the state's major tech precincts.

"There's incredible innovation happening here in South Australia," Potter said. "You don't have to be in Sydney or Melbourne to build globally competitive technology. We're proving that world-first AI can start right here in Adelaide."

Predictive Authority™ represents a new category of business visibility, one focused on forecasting emerging customer needs rather than reacting to historic data.

Businesses can check their current Predictive Authority Score in under 60 seconds at https://insights.topicer.com