Search has changed
Be the oneAI recommends
You already have the expertise. Topicer turns it into the answers Google and AI assistants draw on when potential customers ask, so your business is the one they find.
We identify the questions people are searching for in your field, then turn your own experience and expertise into the answers.
The old playbook is losing its edge
More content isn’t the same as more expertise.
For years being found meant publishing more pages and targeting more keywords. That worked while information was scarce. Now almost anyone can produce generic information instantly, and adding more of it gives customers and search very little reason to tell one business from another.
The ranking maths
Why show first-hand experience and expertise?
What a page adds beyond the results already ranking is called information gain, and Google holds a patent on measuring it. Ten articles that repeat each other add nothing, so there is no reason to prefer the eleventh.
This is also why generic AI content stalls. Rewriting what already ranks produces a page with nothing new in it, by definition.
What search needs to understand
This is what topical authority really means.
Topical authority sounds technical. The idea isn’t.
It is the body of useful knowledge that helps Google and AI assistants understand what your business genuinely knows about.
One answer helps. A connected body of answers is much stronger. As your business consistently answers what customers care about, search gets more evidence of:
- what you know
- where your expertise sits
- which subjects you understand deeply
- how your knowledge connects
- Family law
The family home
- Can I keep the house?
- Who pays the mortgage meanwhile?
Children & care
- How is care time decided?
- Do grandparents have rights?
Money & super
- What happens to my super?
- Is my business counted?
Time & process
- How long does it actually take?
- Do we have to go to court?
A worked example for a family law practice. Your map is built from your own search data.
Your answers show up where people are actually looking
You already know the hard part
A few minutes of your experience. Topicer handles the rest.
01 · Your business
It starts with what you already do
Topicer reads your site and works out the services and subjects your business has genuine expertise in. You confirm the list. Nothing is invented, and nothing runs until that part is right.
02 · We find it
Topicer finds the question worth answering
Your website, your Google Search Console and real search behaviour, read continuously to find where your business has something useful to add. No keyword spreadsheet.
03 · You answer it
It asks the questions. You just talk.
Topicer speaks first and asks the question out loud, then follows your answer with the next one. One question at a time, and it never suggests what you might say. No writing, no blank page. Talk exactly as you would if a customer asked you on the phone. It usually takes two to four minutes.
04 · We structure it
Your answer becomes clear, useful content
The conversation becomes structured content with the experience, judgement and insight that made the answer valuable left intact. Your business stays the expert.
05 · You approve it
Nothing goes live until you're happy
Review it, edit anything, add a real photo. Then publish it, schedule it for a date that suits you, or download it and use it wherever you like.
The right answer can come from anyone on your team.
The owner doesn’t need to answer everything. The person with the best experience can, through a link or a QR code, with no account of their own. You don’t need more writers. You need an easier way to share what your people already know.
From the same conversation
One conversation does more than one job.
FAQ answers
The follow-on questions people ask, answered in the same voice.
A short version
The whole answer in a few lines, for the reader in a hurry.
Social posts
The same expertise, cut for the places your customers already are.
Readable markup
Structured so a search engine or an assistant can tell who answered and why they would know.
And it doesn’t stop there
Your recognised expertise grows every week.
Publishing an article isn’t the finish line. Search shifts, customers ask about new things, and your Search Console data shows where you could be useful next. So Topicer carries on working.
- 01Search behaviour shifts
- 02Topicer finds the opportunity
- 03The question reaches your team
- 04Someone shares real experience
- 05You review and approve
- 06Published, and Search Console answers back
Back to the top. Every week, without you starting it again.
What your business is known for should not have an end date.
Instead of commissioning a batch of articles and starting again six months later, Topicer works the same ground every week: find the question, capture the answer, see what it changed. The longer your expertise builds up, the harder that body of knowledge is for a competitor to copy.
Not another AI content machine
Topicer starts with what your business knows, not what AI already knows.
Topicer uses technology heavily. The difference is what it is pointed at: getting your team’s expertise on the record, rather than manufacturing a substitute for it.
| Typical AI content software | Topicer | |
|---|---|---|
| Starts with | A prompt | A real customer question |
| Source | What is already on the internet | Your team's experience |
| Goal | Produce more content | Build recognised expertise |
| Your contribution | Minimal | The most valuable part |
| After publishing | Usually finished | Search data shows what to improve next |
| Result | More information | A growing body of business knowledge |
Results
What that looks like in practice
Three businesses that had the expertise all along, and started sharing it.
Professional services
129
page-one rankings
in 90 days
“From almost zero organic discovery to statewide visibility. Topicer changed how customers find us.”
Legal services firm, Perth WA
Health & medical
350%
more click-throughs
from organic search
“We went from invisible to being the practice people in our region ask for by name.”
Health and wellness clinic
Trades & construction
30+
new enquiries
in the first week
“We've never been found online like this before. The leads came in faster than we expected.”
Building trades specialist
Used by businesses in
Law & legal
Trades & construction
Health & medical
Hospitality
Accounting & finance
Simple pricing
Build expertise continuously, without building a content department.
Topicer is designed to become part of the normal rhythm of your business. A few minutes of your expertise each week is enough to build a body of knowledge that lasts.
$199
per month, one site
Excludes tax. Local pricing and annual billing on the pricing page. Agency plans from five sites up.
What the plan is for
- Questions and opportunities found from your own Search Console data
- Answer by talking, from anyone on your team
- Structured, approved and published for you
- Your site, Google Business Profile and social channels
- Continuous optimisation, every week
Before you ask
No lock-in
Month to month after the trial. Cancel from inside your account, no phone call and no retention offer.
No tech skills
If you can hold a conversation and tap approve, you can run it. Setup is connecting one Google account.
Nothing held back during the trial
The 7 days are the full product on your own data, not a limited tier or a demo account.
You already have the expertise
Turn what your business knows into what search can recognise.
Your customers are already asking the questions. Your team already knows many of the answers. Connect your Search Console and see the questions waiting for you. Setup takes about two minutes.
A few minutes a week, your own experience, and nothing published without your approval.